RV E35 - Splitting the Funnel | Revenue Vitals Live #4
GTM Live
00:00
Marketing Source
Every go-to-market department impacts that revenue in a different way based on what they do Customer success has to drive successive current customers. We recommend using a framework called pipeline sources so instead of sales SDRs Marketing would be it would be a pipe conversion like a demo request or a high intent website form It would be low intent lead gen. It could be partner, Events and Outbound And so it takes away the which department should get credit and we shouldn't be attributing ROI based on these sources.
Play episode from 41:22
Transcript
