95 - Does B2B Learn from B2C? | Demand Gen Live S2 x16
GTM Live
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The Challenges of Scaling Out the Intent Signals
The challenges that it's only going to be one or two because the audiences are small. The next finding that has been really interesting is that you can take six in ten data, push it into an audience in gugoan and then use that audience to target. Most companies will probably do display, but we're actually using you to preroll video ads with a high production, high quality video. So i guess the trickis is to be in the goldi lock sen rit, but too hart, not too cold.
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