195 - The Leading Metric Every Marketing Team Should be Optimizing For | Demand Gen Live S2 x51
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Are You in the Right Vehicle?
Marketing is the largest r o i long term, on skills, experience and relationships. The same stock options at that stage where you're the first marketr are essentially meaningless in my view. You want to be a marketer in a company where marketing is the most important. Marketing drives major results; investments are going there. Tough, the opportunities are there to grow.
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