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Confronting The $100,000,000 Couple | Alex & Leila Hormozi

Wealthy Way

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How to Align Yourself With Your Founder

We align ourselves with whatever the founder wants. We get a percentage of cash flow, and we have some profits interests or equity-like arrangements in the company so that if they choose to sell in that period of time, we're incentivized there. And then we have incentives for us to try and triple the company within five years. But because we're minority partners, it's basically everything kicks in after we triple. It seems like you guys obviously sold. Why not go public or something like that? For acquisition.com or for those companies? For say, Jim Launch. why not take Jim Launch public when you were doing it?

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