30 - Sales, Process, and Innovation with Franklin Williams
GTM Live
00:00
Are We Building a Predictable Qualification Call?
The s roll in, my opinion, is broken because of the predictable qualification call that everybody knows at this point. It creates a behavior that basically says, hey, i need you to fit into my mould, which drives people away because it's product focused. We all know inside that we need to be more thoughtful about how we talk to our clients,. But we're till being really prescriptive wher we go out and tell them, hey, here's the product that we have.
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