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The Deal Room: Why Private Equity is Lionel Messi's biggest fan!

Market Maker

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The Importance of Sports Franchises

Sports franchises since 2004 have outpaced the S&P 500 by many multiples. If you had pretty deep pockets and could get some exposure to the NBA, you would be looking at a 1,079% increase in the value of your investment. The NFL, 610% MLS, multi-league soccer, 1,565% growth. And this is across all sports, basically.

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