How Do We Create Content That Makes People Click?

i've always focusd on doing like teutorial videos, videos that people where they're like searching on you two for a specific thing. And i like watching cooking vidios, but i realize that i never watched the vidios because it's a recipe that i wanted. I watchd the video because i'm like, oh, i think joshua wisman is hilarious, and i just want to watch is video. So this is something that i'm really trying to get o work into my channel, is, how do we, how do i create content that people want to come back to? You know, at is that thing that's going to make people click?