E28: Jeremy is the Founder of Podcast Marketing Academy, which is a podcast growth and marketing company helping scrappy podcast centric brands, networks and creators punch above their weight.

Today, I speak to him about the four key aspects of his excellent EAR$ framework: Exposure, Attraction, Retention, and Monetization. We also dig into how Jeremy implements them for his own content, and how you can implement them for your content.

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EXCERPTS:

The Power of Newsletters: "I think that's a way easier ask just because of how we treat newsletters like we don't expect an immediate thing. It's almost like I'm going to subscribe now, and I know that I'm going to get the next newsletter."

— Jeremy Enns (9:44)

Optimizing Lead Magnets for Higher Conversion Rates: "I realized, like, I have kind of like a messaging problem and maybe a design problem where it doesn't feel legitimate or hooky or compelling enough. And that needed to change if I wanted to get more people onto the list."

— Jeremy Enns (13:09)

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TOPICS:

How Jeremy Got Into Podcasting (3:10)

Introduction to the EAR$ Framework (6:11)

How to Get Your Content Exposure (7:04)

Using Newsletter For 'Exposure' to Podcast (8:31)

How to Attract Your Ideal Audience (11:41)

How to Retain Your Audience (15:22)

How to Analyze Retention For a Podcast (18:06)

Why a Big Audience Doesn't Translate to Sales & Monetization (23:34)

How To Apply the EAR$ Framework (26:59)

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LINKS:

Podcast Marketing Academy
Follow Jeremy on Twitter

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

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