How to Get the Most Out of a Demo

Yen: Just because i want a demo doesn't mean i'm going to buy right away. That's a huge topic that growth marketers just haven't cracked, haven't figured it out. I see a lot of companies essentially just watch a bunch of their mark in dollars get wasted because this process is not locked in. So i'm happy to share some key metrics that i look at, but just want to get your stand so, like you were saying, put time line.