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Woman's Hour

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Colourism in Advertising

I want to talk about colourism, because you talk about this in the book. I think there is a sort of sense that it is an internal problem, so it might be like an Indian problem, etc. But it does have its roots in colonisation, and there does need to be some accountability for that. So it is very prevalent, and we see it in advertising, etc. Even though we are having more inclusivity than ever before in our advertising,. It is very much still the case that if there is a person of colour in an advert, or a beauty campaign, etc., that they will be light-skinned. Because they have more of a proximity to whiteness

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