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Benjamin Clymer and Jeffery Fowler on Hodinkee

Masters in Business

00:00

The Rise and Fall of the Swiss Watch Industry

Swatch in the 80s was as bigger than anything today i mean just cannot be kind of uh surmised or can really understood today here. They turn watches into fashion as it goes to time games exactly that they still have a few tricks up their sleeve right there well we just saw what they did with omega and the whole lot shooting up around the block to get not to get a watch or let's make swatch.

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