The Sales Team Isn't Creating Demand

Chris was asked to be on the B2B Content Strategist Podcast hosted by Amy Woods to detail his journey through building a personal content strategy from the ground up!

They discuss the content process from concept through distribution, and Chris gives advice on keeping content data driven and actionable. They also cover live events, short form content, reasons your content could break down and how to avoid that misalignment, the impact of AI on content creation, and what you need to focus on to get started and make an impact.

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.