The Reluctant Marketer Trend

Being unperfect or imperfect is different from being broken, aright? Like a typo is broken. That's not like, unperfect, or that's not imperfect. A lot of top marketing leaders are actively thinking whether c m o chief marketing officer actually describes the value that they bring to the organization and what they do any more. And i think something where the great marketers who are rethinking their role in the enterprise right now are a little bit reluctant to say marketing is going to be the thing first and foremost because we're thinking about marketing in a broader way.