13 - Create content that resonates with your audience | Aspireship Interview
GTM Live
00:00
Do You Have a Demand Gen Marketing Engine?
Companies need to fix their demand gen marketing engine first, says Am. If you're able to inject a marketing engine where the deals are closing, it's 20 to 30% more likely that they'll close one of them. The company is making change in several sat companies right now. But there are so many other components to action, making the shift.
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Transcript
