Intro

Farm boy Henry Ford hated toil. If only someone could invent ways to work more efficiently, as well as cheap, reliable machines to take some of the strain. Ford was a tinkerer and a lover of the newly invented automobile - so he started building cars in a new, streamlined way that made them affordable to many more Americans.       

Thanks to Ford’s production line techniques, the Model T became the biggest selling car in the world. And other factories copied his system to manufacture the radios and vacuum cleaners that kickstarted the modern boom in consumerism. But then Henry Ford stopped listening to what car buyers wanted. 

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