The Biggest Asymmetric Risk

We've used this concept of a symmetry in everything we do. Any type of content is an a symmetric bet. Write a book, start a podcast, record a video, tweet out ideas, post on social media. The collateral benefits outside of digital likes are enormous. This works phenomenally well if you leverage it against digital products. Instead of a book, make it an e book. Your costs of production are just the time you put into writing it. A digital course has the same kind of scale benefits. You make it once, then you can sell it as many times as people are willing to buy it.