#495: The Dreaded Commodity Dungeon
The Advanced Selling Podcast
00:00
Identifying the Unique Properties of Doing Business With Us
Paula: Make sure you're spending time with people who want to buy the mortons of what you do, not the generic brand. Don't get caught up trying to convince a commodity buyer that you're not a commodity. A good exercise I think you can do with your sales team if you are experiencing this is identify the unique properties of doing business with us.
Play episode from 16:39
Transcript
