197 - Navigating the Blended Funnel | Demand Gen Live S2 x52
GTM Live
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The Duel C Ta Is Great Once You've Made the Transition
The duel c t a is very dangerous for companies that are enterprise sas and trying to introduce a let flow. Most companies really struggle with that transition because it's basically a different go to market. And most companies can't weather that storm for three to six months to have it go and figure back out, so they retract back. It's a way easier if you built product lead from the beginning, and then you add get adema.
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