Scratching the Surface cover image

81. Cameron Tonkinwise

Scratching the Surface

00:00

The Importance of Context Specific Coolness in Design

We are still stuck in a kind of late, modernist paradigm of design aesthetics. It's really sad and pathetic to see that people are still obsessed with white space and minimalism. I think it's really important that designers recognize material quality. And much more experiments in the kind of user testing version of experiments,. But seeing, can I create new worlds?

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