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#22: Dealing with uncertainty

The Academic Imperfectionist

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Why Uncertainty Is Bad for Decision Making

Uncertainty is something we enjoy when we expect it to culminate in a good outcome. But we don't enjoy uncertainty when think it's going to lead to something unpleasant, like unemployment or failure. People will pay to reduce uncertainty when that uncertainty relates to the possibility of an undesirable outcome. We dislike uncertainty about nasty outcomes more than we dislike uncertainty about nice outcomes. There are good evolutionary reasons why we dislike uncertainty. It's bad for decision making. If we don't know what's going to happen in the future, then it's hard to decide how we should behave right now.

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