Intro

In this episode of Creative Intelligence, Kartik Hosanagar sits down with David Droga—CEO of Accenture Song and founder of the legendary agency Droga5—to explore how AI is reshaping the creative industry. From the evolving role of CMOs to the future of ad agencies, they discuss why creativity and technology must now move hand in hand. Droga shares why not all creativity is worth saving, how AI can elevate originality (not just efficiency), and why the best creative minds today must also be doers. This episode originally premiered on Where AI Works.

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