Managing creativity and constraining experiments

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Ep. 421

What if your team burned through your entire AI budget in just six months?

Kipp and Kieran dive into the wild world of “token maxxing”—the new Silicon Valley trend of spending as much as possible on AI tokens without clear outcomes. Learn more on why AI token usage is skyrocketing, the difference between “token maxxing” and “outcome maxxing,” and powerful frameworks every marketing leader can use to turn AI spend into real business growth.

Mentions

• Nvidia https://www.nvidia.com/en-us/

• All In Podcast https://www.youtube.com/watch?v=gwW8GKwHB3I

• Claude https://claude.ai/

• Perplexity https://www.perplexity.ai/

• Manus https://manus.im/

• Gemini https://gemini.google.com/

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Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.