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I feel like the taxi driver of ecommerce. You get 100 economists in a room and 100 taxi drivers and ask them how they economy is doing and the taxi drivers will be far more accurate. Get Helium 10 to track suppressions https://www.helium10.com/?crsh_reqid=1296071&aid=427

Prime day post mortem
- Buy box percentages cut in half
- Listings flipped from FBA to FBM in buy box
- Sales lift very dependent on category
  - All accounts up at least 20% but if that’s all you’re up that doesn’t make up for the 20% down leading up to prime day
  - Many categories like outdoor womens goods up 100%
  - Feels like about 35% lift when you average it all out
  - Exceptions may apply - especially if you ran a big promotion
Proven right that discounting for Prime Day was just giving your margins away this year.
- I told everyone to not run deals this year for Prime day and some people thought I was crazy.
- I am predicting massive supply chain woes and stock outs first week in December. And discount didn’t even drive much for people on Prime Day.
- Go ask 10 people, did you buy something for prime day, and that poll will give you a pretty good idea of how big prime day was this year.
Ultimate question - will prime day kick off holiday buying season early this year?
- No - I don’t think so.
Amazon news
- Internet explorer losing seller central support. Could be the thing that kills the IE web browser.
- 9/25 algorithm update, massive keyword ranking shifts, and still no public word from Amazon
- I am dubbing the past 30 days as the largest amount of Amazon catalog bugs that negatively impact sales of all time, worse than the past year combined.
Face masks are the fidget spinners of 2020
Who are Amazon sellers these days?
- You can’t go on linkedin and see this clearly. Maybe 50% of Amazon accounts are side hustles. And most don’t advertise their involvement in their business publicly.
- The larger a business gets the more public they may want to be. But it’s not required to.
- Manufacturers are increasingly flocking to Amazon but still sluggish to adopt the necessary agility to succeed.
- Wholesalers are starting to take ownership of their own retail business, but often are better off staying as wholesellers.

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