In episode 40 of The Impulso Podcast, we invited our in-house expert Weihan to talk about the newly released “Coffee in Southeast Asia 2023” report.
Southeast Asia's modern coffee market has grown significantly in recent years, estimated at US$3.4 billion in 2023. Indonesia and Thailand lead with turnovers of US$947 million and US$807 million respectively. The market is attracting investors and large chains, both local and multinational, looking to enter or expand in the region. The success of Luckin Coffee in 2018–2019 has also spurred a rise in tech-enabled coffee chains.
In this episode, we talk about:
- growth opportunities for players
- key factors necessary to succeed in a saturated market
- why some chains achieve superficial differentiation
- finally, introducing the Frappuccino index - an easy-to-digest, light-hearted approximation of the complex economic conditions and consumer behavior across key global cities
Tune in and enjoy!
Featured this week:
Coffee in Southeast Asia report - Coffee in Southeast Asia: Modernising retail of the daily beverage (Free until Nov 30th) | Momentum Works
