The Illusion of a Road Block

"What you're facing every time is an alarm system. And that alarm system is actually something that's activated by your midula an your brain," she says. "And so any time that that part of your brain is activated, it's going to set up the alarm system saying, oh, remember that one time that that person said that this seemed so expensive? Or that one time someone gave you a hard time when you charged x amount?" She adds: 'The more you do it, the better it feels, because you're proving again and again that it is safe to chargek'