Ben Hughes 'Design Theory, the Consumer Experience and Creativity in China'
The New Abnormal
00:00
The Importance of Culture and Creativity
Culture is held at a sort of state level in china compared to the uk. The government has always down played all things but cultural, creative, artistic as being nice to haves. But there is an anxiety amongst the chinese middle class about the perceived importance of creative thinking. It's very important to their foreign policy as well.
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Transcript
