Stacking Growth | The B2B Marketing Podcast cover image

S2 E34 Does Paid Media Impact Organic Marketing Performance?

Stacking Growth | The B2B Marketing Podcast

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Hybrid Attribution

Kenneby: Most companies won't see a direct hit immediately when paid stops, however, they're really going to fill that pain in a couple of months. So i highly encourage everyone to look at marketing in a blended view and a holistic view. And then to also valuate doing hybred attribution, because it will, you know, help answer a lot of those attribution questions That we got a little bit of insight on whath shutting off paid. It's like youre running out a gas on the highway in your car. Just slowly start slowing down until you're at a complete stop.

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