Expense structure and recruiting costs in rural stores

Michael outlines higher expenses hiring from outside, travel costs, and the need to grow departments to profit.

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Today I’m joined by President & Dealer Principal at Alpha One Automotive.

We break down his jump from a corporate career into dealership ownership, and why social media became one of his strongest tools for credibility and recruiting.

Michael also shares why acquiring rooftops is tougher than ever, how rural stores operate differently from metro dealerships, and what it takes to build a culture that actually performs. His perspective on customer segmentation, profitability expectations, and growth models gives dealers a clear look at the realities of operating in today’s market.

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