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90. London Design Festival Special #3 - Materials are the Message

Create Tomorrow, The WGSN Podcast

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Innovative Materials and Sustainability in Design

Exploring a range of innovative materials like hemp, mycelium, and recycled aluminum at the London Design Festival, emphasizing the importance of sustainability by reusing waste resources. Discussions include ambitions for brand expansion, the 'Material Change' exhibition focusing on circular design, challenges in responsible product design, and the misconception that sustainable design is costly.

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