RV 55 - Aligning with Sales on Account Targeting, Creating Content without a Subject Matter Expert, and More! | Revenue Vitals Live #14
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How to Use Product Marketing Content to Increase Sales
Customer case studies video testimonials of customers. How do I take that content off of the website repackage it and then put it in a LinkedIn ad or whatever channel you decide? It's really like when I say product marketing like think about all the stuff that a product marketing team would be responsible for, right? So yeah customer stories testimonials screenshots of a G2 review are like social proof is one big category here. Another category is looking at what are all of our top In interior pages that people are looking at before they're converting. Targeting them paying on LinkedIn probably like four cents to give them this information and then get some of them to engage on the website and
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