Walker Deibel (Buy Then Build) joins Matt and Kolby to talk about how he wrote a category-defining book, built a newsletter to 300,000 subscribers, and used that list to raise $4 million in four hours. They cover his grassroots book launch strategy, why he believes newsletters are the most impactful asset any entrepreneur can build, and his framework for navigating private capital markets as what he calls the "new family office."
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Timestamps:
00:00 Intro
03:53 The Shift from Startups to Acquisitions
05:36 How Buy Then Build Changed Entrepreneurship
08:33 Grassroots Marketing and Book Launch Strategy
12:18 Creating a Movement and Defining a New Category
16:15 Frameworks for Exceptional Content
19:14 Writing the Book and Defining Entrepreneurship
22:29 Monetizing the Book and Building Community
29:14 Why In-Person Events Still Matter
35:43 Transitioning from Acquisition Lab to New Ventures
36:59 The Power of Email Lists in Investing
39:33 Building a Private Market Investing Community
43:15 Creating Value Through Direct Investments
46:35 The Economics of Being a Family Office
48:04 Newsletters as the Most Impactful Business Asset
48:59 Where to Find Walker
📌 Resources Mentioned:
Buy Then Build (book)
Acquisition Lab
Good to Great by Jim Collins
🔗 Connect with Walker Deibel:
LinkedIn — https://www.linkedin.com/in/walkerdeibel/
Website — https://walkerdeibel.com
Newsletter — https://wealthstack1.com/
