How advertisers blend brand and direct response

Corey and Joe sit down with Raghu Kodige, CEO and co-founder of Anoki, to explore how AI is transforming the way brands advertise on connected TV. Raghu breaks down why CTV has historically been bought with the same blunt tools as traditional linear TV — and how Anoki is changing that.  Drawing on his background building Alfonso (now LG Ads), Raghu shares how the "seeing is believing" philosophy drives Anoki's approach to AI transparency, why news inventory is massively undervalued, and how generative AI is collapsing the product development timeline in ways that give startups a serious edge.