Service Design Show cover image

Service Design shouldn't be a department / Arne Van Oosterom / Episode #3

Service Design Show

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Scaling Service Design in Organizations

The chapter explores the challenges and strategies of scaling service design practices within organizations, emphasizing the need for cultural integration rather than isolated departmental implementation. It stresses the significance of behavior change through service design and advocates for a collaborative and sustainable process. The discussion touches on terminology debates, the importance of human-centric development, and the evolving role of service designers as facilitators driving innovation and change within organizations.

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