Shashi Shankar spent nearly a decade at Genentech before a family cancer journey and a broken data landscape pushed him to build something different. His company Novellia works directly with patients — not data brokers — to collect and consolidate health records across multiple providers using SMART on FHIR. The result: longitudinal, patient-authorized real-world data that fills the gaps left by claims databases, single-site EMRs, and health information exchanges. We explore why previous PHR companies failed, how AI catches clinical data errors that humans miss, and whether Big Tech should be trusted with patient data.