Media Tech Talk #019 - Jack Marshall (DoubleVerify)
Jack Marshall, Head of News Policy & Partnerships at DoubleVerify, joins Media Tech Talk to explore the evolving role of brand safety, media measurement, and AI in digital advertising. This episode dives into ad tech, digital publishing, programmatic advertising, media technology, and AI in advertising—focusing on how suitability frameworks are reshaping monetisation for news publishers.
As advertisers seek greater transparency, control, and performance from their media investments, the conversation is shifting from risk avoidance to opportunity recognition. This discussion explores how AI-driven classification, contextual targeting, and measurement platforms are enabling more effective advertising strategies while unlocking value in premium news environments.
(01:22) Introduction to brand safety and news monetisation
(03:02) Jack Marshall’s background in digital media and journalism
(06:40) Industry experience vs AI-native talent debate
(10:15) UGC content and brand safety challenges
(11:25) Why media measurement matters in a $600B market
(15:06) Brand safety vs brand suitability explained
(18:17) Why TV and digital are treated differently by advertisers
(22:33) Evolution of advertiser expectations and measurement
(33:08) The scale of over-blocking in news inventory
(51:52) Vodafone case study and performance outcomes
💬 Guest: Jack Marshall, Head of News Policy & Partnerships (DoubleVerify) - https://doubleverify.com/ | https://www.linkedin.com/in/jackmarshall/
🎧 Hosts:
Daevid Richards – https://www.linkedin.com/in/daevidrichards/
Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/
Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing.
#MediaTechTalk #AdTech #DigitalPublishing #Programmatic #AIAdvertising #BrandSafety #MediaMeasurement
