Fulfillment‑plus‑retail mullet strategy

Amazon promises 30-minute delivery with its new Amazon Now service. We put it to the test — live on the show — with help from Michael Levin and Josh Lowitz, co-founders of Consumer Intelligence Research Partners and two of the sharpest Amazon watchers we know.

While we wait for our order of yogurt, blueberries, and flossers (long story), Mike and Josh break down why Amazon closed its grocery stores, what its massive future 225,000-square-foot superstore in suburban Chicago could mean, and why Amazon's real play is becoming the ultimate convenience store.

Plus: Test your knowledge of Amazon with our weekly trivia question. Will Josh and Mike get it right?

Related stories and links: 

• CIRP Amazon Report on Substack
• CIRP: By Closing Stores, Amazon Goes All-In on Delivery
• GeekWire: Amazon closing all Amazon Fresh and Go stores to focus on Whole Foods and grocery delivery
  
• Bloomberg: Amazon Dethrones Walmart as World’s Biggest Company by Sales
• "Learn and Be Curious," the new podcast from Doug Herrington, the Amazon Worldwide Stores CEO.

With GeekWire co-founder Todd Bishop, edited by Curt Milton.

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