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Multi-decade Runway, Consumer Cracks, and Power Player 7/17/23

The Exchange

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The Cost of Living Is Overwhelming for Middle Income Families

Glenn Williams: Some Americans are also benefiting, by the way, finally able to get some yield. But I don't think it's as many of these middle Americans as who are capturing your survey and they're facing 20, whatever percent credit card rates right now. And while we find middle income families are eternally optimistic, it's amazing just how positive they are in light of the financial challenges they face. We see that non-essential purchases are the first things to go, as you would expect.

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