Stacking Growth | The B2B Marketing Podcast cover image

S2 E47 - Finishing Off the Year Strong | Stacking Growth Live AMA

Stacking Growth | The B2B Marketing Podcast

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Is It a Brand Strategy or a Requirement?

Evan: We're testing this with the client now. 50% of their high-end hand raisers how we monitor them are coming through this PLG motion. So there was some concern if we put this question on the front end, would we see a decrease in signups overall? Tori: Once they're in the web app or they're already kind of familiar with the product, that's not the right question to ask. And I think it's more or less like, certain questions that are gonna help the team upgrade them or move them further along in their revenue journey.

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