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31 How to Be Innovative (Plus Turn Ideas Into Profitable Products) with Chris Hawker

The School of Greatness

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The Power Squid Is Not a Grand Slam Home Run

The power squid came out in 2005 you know after I licensed it to a company called power century which is owned by fiscalers the office products company and then it launched. It was like an overnight success made in four or five years so it wasn't 20 years but it wasSeveral million units brought in over a million dollars in royalties. The great thing about licensing is you stop your efforts when the entrepreneur is just beginningyou get to keep your day job. You have to go in with your eyes open knowing that it's going to be a lifestyle but you're starting a company yeah  I see many lives ruined by people unblindly going into like oh I'm going to start a company

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