Behind the Numbers: an EMARKETER Podcast cover image

Super Bowl LX: The Most Popular Ads, Why Celebs Are Everywhere, and Marketing Like a College Kid’s Night Out | In the Game

Behind the Numbers: an EMARKETER Podcast

00:00

Super Bowl isn't for cost‑efficient reach

Ross explains the Super Bowl's value is cultural impact, not performance efficiency, and that tradeoffs differ from digital buys.

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