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The lucrative business of elves

The Hustle Daily Show

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The Elf on the Shelf

The elf on the shelf is a doll that Santa sends to spy on kids between Thanksgiving and Christmas. The company has not released any recent financial data, but there's no like current number I can give you. To this date, they've sold more than 325,000 products; 22.9 million Alps, pets, or mates have been adopted.

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