Origins and business behind the craze

For many Chinese students, winter once meant chilly classrooms and bundled-up uniforms. Now, it brings free ski passes and extra family time. This new wave of "snow holidays" meets a generation's craving for movement, experience, and hands-on learning. As cities roll out offerings from free ski lessons to ice-fishing festivals, we are witnessing an ambitious attempt to transform snow into a genuine opportunity. / Have you stolen some sugarcane (17:58)? On the show: Niu Honglin, Steve & Fei Fei