“Authenticity” is one of the most overused words in Marketing. And if you’re still chasing it like it’s a strategy, you’re already behind.
Daniel sits down with Christina Le, Head of Marketing at Slate, to unpack what “authentic” content actually means in a world where every post is performative, reviewed, and optimized for attention.
From why audiences don’t really want raw unfiltered honesty, to what people actually mean when they say “be authentic,” Christina shares how social teams can stop chasing gimmicks and start building a message that sticks.
They also dive into why depth beats distribution in the age of AI sludge, how to avoid shiny object syndrome, and why social media only works when you treat it as social and media, not just posting and ghosting.
If you’re a Marketer trying to win on social without burning out your team or pumping out forgettable content, this is the episode for YOU.
https://customer.io helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm
Follow Christina:
LinkedIn: https://www.linkedin.com/in/thesechapters/
Follow Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
