New Books in Science, Technology, and Society cover image

Ashley Hinck, "Politics for the Love of Fandom: Fan-Based Citizenship in a Digital World" (LSU Press, 2019)

New Books in Science, Technology, and Society

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Shell Oil Threatens Creativity

The campaign was designed to promote the value of creativity and public outreach. The book looks at how each case study is different, but all have a common theme. In this chapter we look at an ad for shell oil that featured lego drowning in oil. We talk with author Ashley Ashley about what she saw as some of the key elements behind the campaign.

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