How to Win Men's Corners in a Good Way

David was the kind of guy that was going to give them purpose these are men who they're disaffected in society and David was saying let me give you a reason for existing. Dan: There can be bad ways that people build coalitions as well gathering all the disaffected men inflaming them in despair yeah whereas we're saying no there's actually a leadership opportunity but how do you practically Brian how do you win their hearts?