How to Execute a Solid Content Marketing Strategy

VL: All that's really needed to execute a solid content marketing strategy is, you'll be sweet and understanding of your audience. So my question is, can you point me in the direction of any content that speaks to that or books that I can read about that? VL: The learning by doing is better than reading a book is the way that I see it. And so if you're posting content, it's basically supply and demand. How much content is there? How many people are looking at it, which determines whether you get 5,000 views or 50,000 views?