Jennifer Grancio on Passive Index Funds and ETFs
Masters in Business
00:00
The Role of Branding in ETFs
The role of brand is pretty critical. And we're finally seeing a lot of big mutual fund companies start converting into ETFs. The average investor, the average retail person that's going out and investing or talking to an advisor doesn't necessarily know one product provider over another. So you really have to be clear on who are you and what is your story? Because the brand matters a lot.
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