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The Real

Why Theory

00:00

Is There a Real to Your Desire?

Don Draper reads the real of the consumer's desire all the time, right? Like that's why he's not just this ad person. There's also this ethical kind of core to him because he's concerned with thereal of the other's desire. And I think that's what these algorithms can't, like there's always this question like, are the algorithms going to take the place of all the people? Well, they can't because at least so far, because they don't know how to read desire and put it in terms of 'read my desire' The algorithm does is it amalgamates based on mathematics, what you want, you know, it's not what you desire

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