In this episode of Search With Candour, host Jack Chambers-Ward is joined by SEO experts Chris Green and Amaka Chukwuma to discuss the SEO chapter of the Web Almanac 2025.
Together, they delve into the process behind writing the chapter, trends in SEO, impacts of AI and LLM crawlers, structured data adoption, and the importance of resisting hype in the SEO industry.
00:00 Introduction and Guest Introduction
00:27 Discussing the Web Almanac 2025
01:38 Welcoming the Guests
03:15 SEO Chapter Insights
04:09 Data Analysis and Process
11:37 SEO Trends and Surprises
20:11 Robots.txt and Web Standards
30:11 Bing Bot and AI Crawlers
35:50 Legacy SEO Practices and Their Impact
38:16 The Rise of AI Crawlers
39:58 Adoption and Implementation of LLMs
48:59 Structured Data and Schema Markup
56:36 The Future of SEO and the Web
01:03:12 Closing Thoughts and Upcoming Topics
📖 The SEO Chapter of the web almanac 2025: https://almanac.httparchive.org/en/2025/seo
Follow Amaka:
🔗 LinkedIn: https://www.linkedin.com/in/amaka-chukwuma-jubilee/
Follow Chris:
🔗 Website: https://www.torquepartnership.com/
🔗 LinkedIn: https://www.linkedin.com/in/chrisgreenseo/
🔗 Bluesky: https://bsky.app/profile/chris-green.net
