Why People Don't Need Real Reasons

Contrast is a way to get people to move from where they are to where you want them to be. Novelty is very important for memory, so make sure that you always inject novelty. The fake because is a form of pseudo logic. People don't need logical reasons. Just look at politics. If you've got smart people on opposite sides of basically every issue, you can see that they don't need real reasons. We're not a species that operates on real reasons. Once you know you don't need em, and the reality can be authored, you're in better shape. Aspiration is, don't you want to be the better version of yourself? No, you want